Developing and Managing Products

Old Navy doesn't really have entirely "new" products. They continue their line of products and keep dishing out new ones, but it is not anything the world hasn't seen already. With their new products strategy, they are trying to keep things "quirky". So if they come out with a new line of clothing, it will surely be colorful and bright. Old Navy is trying to develop clothes that are more fashionable and business casual. Also recently their president Tom Wyatt resigned so it shows Old Navy is trying to heavily change its product assortments.

Product Concepts

Old Navy's products are everything that is purchases at the store and the service you receive. Old Navy gets customers to buy more clothing through unsought products as does every clothing store. They set up a lot of their products so that they are visible from just walking by. All of their products is a product mix.Old Navy does family branding which they market different kinds of products still under their name such as underwear, outdoor wear, slippers etc. Old Navy has certain products that are trademarked like their hoodies, t-shirts, and khaki pants. I think Old Navy sells some of their products as persuasive labeling. To try convince them on how good it sounds instead of saying their specs. Lastly, Old Navy has warranties but only if the item you purchased had a defect, then they will gladly send you another one.