Business Marketing

Old Navy is not really known much for their business marketing. They do however offer clothes to less fortunate children from time to time. If an organization buys Old Navy's clothing and puts it to use in a way other than just using it themselves, then it would be considered business marketing. Most of Old Navy's suppliers are from over seas and most of them from china.

Segmenting and Targeting Markets

Old Navy started it's market segmentation with the casual wear of fashionable clothing. With their segmentation bases, some of their clothing is advertised to certain groups of people more. Along with different stores around the United States, their stores sell different items depending on the location. With the demographics, of course, some items are being portrayed to parents, or to grab the kids attention. Overall there are many different kinds of segments and target markets. It is part of a business's plan to figure out how to group customers and see where can they make the most profit out of it.