Segmenting and Targeting Markets

Old Navy started it's market segmentation with the casual wear of fashionable clothing. With their segmentation bases, some of their clothing is advertised to certain groups of people more. Along with different stores around the United States, their stores sell different items depending on the location. With the demographics, of course, some items are being portrayed to parents, or to grab the kids attention. Overall there are many different kinds of segments and target markets. It is part of a business's plan to figure out how to group customers and see where can they make the most profit out of it.