Global Marketing

In this day and age, a company will usually sell their items around the world. The Old Navy retail chain only has stores in Canada, Puerto Rico, and the United States. On the other hand Banana Republic and Gap has stores world wide. Gap currently has 459 stores outside of North America, and are planning to open 190 more within this year. Gap wants to create a global marketing message. Gap's new global marketing campaign is called "Be Bright". They want to express their vibrant colors and how color can change somebody's mood. You can expect their spring clothing to be exploding with color.
Gap outsources jobs over seas so they can pay low wages and avoid american regulations. As shown with all the times they have been caught dealing with sweatshops.

Right now Gap is pushing towards having many stores open up in India and China to attract young adults to their trend. Gap is trying so hard to get themselves out there that they are working together with rival companies to help other countries. An example is when they worked together with UNITE in El Salvador, to open that country's first independent and fully unionized apparel export factory. That way they can get their name out there, and be known as a good international company. Doing all of this will also support their retail company chains such as Old Navy and Banana Republic.