Business Marketing

Old Navy is not really known much for their business marketing. They do however offer clothes to less fortunate children from time to time. If an organization buys Old Navy's clothing and puts it to use in a way other than just using it themselves, then it would be considered business marketing. Most of Old Navy's suppliers are from over seas and most of them from china.

Segmenting and Targeting Markets

Old Navy started it's market segmentation with the casual wear of fashionable clothing. With their segmentation bases, some of their clothing is advertised to certain groups of people more. Along with different stores around the United States, their stores sell different items depending on the location. With the demographics, of course, some items are being portrayed to parents, or to grab the kids attention. Overall there are many different kinds of segments and target markets. It is part of a business's plan to figure out how to group customers and see where can they make the most profit out of it.

Developing and Managing Products

Old Navy doesn't really have entirely "new" products. They continue their line of products and keep dishing out new ones, but it is not anything the world hasn't seen already. With their new products strategy, they are trying to keep things "quirky". So if they come out with a new line of clothing, it will surely be colorful and bright. Old Navy is trying to develop clothes that are more fashionable and business casual. Also recently their president Tom Wyatt resigned so it shows Old Navy is trying to heavily change its product assortments.

Product Concepts

Old Navy's products are everything that is purchases at the store and the service you receive. Old Navy gets customers to buy more clothing through unsought products as does every clothing store. They set up a lot of their products so that they are visible from just walking by. All of their products is a product mix.Old Navy does family branding which they market different kinds of products still under their name such as underwear, outdoor wear, slippers etc. Old Navy has certain products that are trademarked like their hoodies, t-shirts, and khaki pants. I think Old Navy sells some of their products as persuasive labeling. To try convince them on how good it sounds instead of saying their specs. Lastly, Old Navy has warranties but only if the item you purchased had a defect, then they will gladly send you another one.

Sales Promotion and Personal Selling

Old Navy is a company that always has sales and coupons available for the consumer. You can get them in the mail or just search online and you will get a handful of coupons. They also offer rebates on certain items and premiums on some online items. They also have loyalty marketing programs in which they reward their customers over time. A certain amount of money spent there they get points and with those points they can get discounts etc. Their samples are in a way trying out their clothes and see if they fit nicely. Right now GAP is trying to "push" their companies overseas to expand their industry. If you are trying to apply for Old Navy you can get a referral from someone who already works there or worked and can get the job easier.

Advertising and Public Relations

Many different kinds of companies use different kinds of advertising. Old Navy uses product advertising which they advertise their clothing that they have for every kind of person, mainly kids and pregnant women. Not only do they advertise that but also make it very clear that their prices are seriously low. Their mediums or way to have their advertising out there are online, coupons, and T.V commercials. Old Navy does not do infomercials but generally has a audience selectivity which is people of lower paying jobs. They also try to get famous people into their commercials. I think they have done an excellent job in their advertising since it gets them millions of buyers all the time.

Retailing

I went to give Old Navy a visit to report on how it would go. First off Old Navy is a chain store that operates under Gap Inc. Gap / Old Navy are considered specialty stores so their level of service is high, they have a narrow product assortment and a high gross margin. As I entered the store I had in mind that I was not going to buy anything. Immediately as soon as I entered I saw signs about prices reductions. I walked around through the clothes sections and a employer asked me if I needed help and I replied with no. Five minutes later another employer asked me if I needed help, so I asked where is the restroom and pointed towards it. The bathrooms were nice and clean, along with the clothes in some areas. Overall I think Old Navy runs their stores pretty efficiently. Their products are neatly put on display, the employees are always doing their job and everything just went smooth.