Sales Promotion and Personal Selling

Old Navy is a company that always has sales and coupons available for the consumer. You can get them in the mail or just search online and you will get a handful of coupons. They also offer rebates on certain items and premiums on some online items. They also have loyalty marketing programs in which they reward their customers over time. A certain amount of money spent there they get points and with those points they can get discounts etc. Their samples are in a way trying out their clothes and see if they fit nicely. Right now GAP is trying to "push" their companies overseas to expand their industry. If you are trying to apply for Old Navy you can get a referral from someone who already works there or worked and can get the job easier.

Advertising and Public Relations

Many different kinds of companies use different kinds of advertising. Old Navy uses product advertising which they advertise their clothing that they have for every kind of person, mainly kids and pregnant women. Not only do they advertise that but also make it very clear that their prices are seriously low. Their mediums or way to have their advertising out there are online, coupons, and T.V commercials. Old Navy does not do infomercials but generally has a audience selectivity which is people of lower paying jobs. They also try to get famous people into their commercials. I think they have done an excellent job in their advertising since it gets them millions of buyers all the time.

Retailing

I went to give Old Navy a visit to report on how it would go. First off Old Navy is a chain store that operates under Gap Inc. Gap / Old Navy are considered specialty stores so their level of service is high, they have a narrow product assortment and a high gross margin. As I entered the store I had in mind that I was not going to buy anything. Immediately as soon as I entered I saw signs about prices reductions. I walked around through the clothes sections and a employer asked me if I needed help and I replied with no. Five minutes later another employer asked me if I needed help, so I asked where is the restroom and pointed towards it. The bathrooms were nice and clean, along with the clothes in some areas. Overall I think Old Navy runs their stores pretty efficiently. Their products are neatly put on display, the employees are always doing their job and everything just went smooth.

Consumer Decision Making

People absolutely love to purchase clothing that is cheap and presentable. If it looks nice and the price is right, it most likely will be purchased. Old Navy tries to deliver that as efficient as possible. Just the other day I walked into a Old Navy to see how the store is displayed. They have big signs showing their prices for pants etc. Now these clothes might not be purchased by upper social classes but they sell a lot. I went to buy some boxers and at the counter a worker was trying to get me to buy their socks and I did. Now doing so I have comfortable socks. Old Navy's way of advertising or showing their external stimuli is very useful on their part. The stage need recognition also comes into play here since people might not need to buy so many clothes but with these low prices, why not? Old Navy does a good job in luring their customers in with wide open doors and big signs.