Developing and Managing Products

Old Navy doesn't really have entirely "new" products. They continue their line of products and keep dishing out new ones, but it is not anything the world hasn't seen already. With their new products strategy, they are trying to keep things "quirky". So if they come out with a new line of clothing, it will surely be colorful and bright. Old Navy is trying to develop clothes that are more fashionable and business casual. Also recently their president Tom Wyatt resigned so it shows Old Navy is trying to heavily change its product assortments.